How to Create a Custom Wake Word that Speaks to Your Brand

By Karen Scates

How important is a custom wake word for your voice assistant? It’s just as important as creating a voice interface designed to help your customers use your products within a specific context. Besides building brand awareness, custom voice strategies help companies to deepen customer connections, create unique experiences, improve user confidentiality and retain valuable customer data.

The popularity of custom wake words is growing in a market where soon there will be many voices. Leading manufacturers, such as Mercedes-Benz, Pandora, Hyundai, Harman, Kia and Motorola have already recognized the benefits of a custom branded wake word for their custom voice assistants.

Discover the art and science of creating a custom wake word along with some important tips and best practices here: http://bit.ly/2Toen41