3 Keys to Building Customer Loyalty with Voice Assistants

By Karen Scates

In our first two blogs in this series, we addressed “The Mission to Find Your Brand’s Voice” and “Make Your Voice Assistant Discoverable and Increase Adoption”. Now, we talk about measuring the success of your voice assistant. Business leaders often ask their voice teams to prove ROI by demonstrating increased revenue or showing a direct correlation between the voice interface and income. Holding onto narrow definitions of monetization may cloud one of the greatest benefits of having a customized voice user interface.

By increasing convenience and enhancing functionality, brands that have employed a voice assistant are realizing greater customer loyalty and brand affinity. Those companies that are seeing the greatest successes from their voice user interfaces are those that have made an investment in a custom solution that directly addresses the needs of their customers and makes a personal connection with them.

Beyond designing for context and the most likely use cases, voice teams need to make sure to design in greater levels of humanity, personality, and responsiveness. Keep in mind that the voice assistant is an extension of the brand and should further promote and communicate the company’s brand messages and values.

Find out how to integrate the three key branding concepts into your voice assistant here: http://bit.ly/2vHoB6u